Why We Built A Founding Seller Beta

Most marketplaces grow by opening the floodgates. We're going the other way: invite-only for the first 100 makers, hand-picked, with reduced commission as a thank-you for showing up early. We're three months in. Here's the framework we use to evaluate applications, the most common reason we say no, and the unexpected lesson about photography that's reshaped how we coach new sellers.